About | Nios Media
About Nios Media · Nairobi, Kenya

We started Nios Media because Kenya’s best properties were losing to whoever shouted loudest.

East Africa has some of the most breathtaking hotels, safari lodges and coastal resorts in the world. Online, most of them look identical, posting static room photos while handing a fifth of their revenue to Booking.com. We exist to fix that.

Rajvir Soin, founder of Nios Media
The backstory

We didn’t learn attention from a textbook. We built it from scratch.

Before Nios Media existed, our founder, Rajvir Soin, spent years mastering short-form video, building a personal audience of over 200k from zero.

Along the way, hotel and lodge owners kept coming to him with the same frustration. They had spent millions building the property. Guests loved it once they arrived. They had hired agencies, boosted posts and hosted influencers for free weekends. So why were the midweeks still quiet, and why did most of the bookings still come through the OTAs?

When we looked at how hotels in Kenya were being marketed, the problem was obvious. Agencies were treating five-star hospitality like a hardware shop: Canva graphics, “Book now” flyers and sterile catalogue photos of empty beds.

Nobody books a KES 40,000-a-night villa because of a flyer.

They book because a video made them feel the morning breeze off the Indian Ocean, see the pour at the bar, and picture themselves there weeks before they ever checked the price. So we took the attention-building playbook Rajvir had proven on his own audience and built it into a complete direct-booking system, made for hospitality.

Nios Media operates as RJS Studios Ltd, out of Nairobi.

How we think

Creative that feels like cinema. Strategy that reads like a P&L.

Most creative agencies don’t understand hotel economics. Most performance agencies make ugly ads that cheapen your brand. You need both under one roof.

01

Direct margin over vanity metrics

Views and followers are tools, not the finish line. We care about cutting your reliance on 15 to 25 percent OTA commissions, filling shoulder seasons, driving high-margin F&B and spa, and putting deposits straight into your bank account.

02

Owned demand over rented spikes

Free nights for influencers buy you a 48-hour spike and nothing to show for it next month. We build an asset you keep: a library of evergreen video, a website that converts, and a guest list that is yours.

03

Doctors, not order-takers

Your job is the guest experience and the operation, not texting an agency at 8pm to remind them to post, or writing their captions for them. You tell us where occupancy and revenue need to be, and we run the whole machine.

The crew behind the camera

Two full production units. One uncompromising standard.

When you partner with Nios Media, you aren’t hiring a freelancer juggling ten random clients. You get a dedicated team of strategists, filmmakers, editors and social managers who live on the feed every day.

Rajvir Soin

Rajvir Soin

Founder & Creative Lead

200k+ creator and hospitality strategist, leading positioning, hooks and commercial growth across every partner property.

Ravi Soin

Ravi Soin

General Manager

Keeps the business running behind the scenes, so the creative team can stay focused on your property.

Lynn Kandie

Lynn Kandie

Account Director

Your single point of contact, keeping shoot schedules, monthly reporting and launches running like clockwork.

Nirvana Grewal

Nirvana Grewal

Creative Director

Makes sure every frame, grade and storyline lifts your luxury positioning, without ever feeling like a stiff corporate ad.

Shawn Njenga

Shawn Njenga

Lead Videographer & Editor

On-property director of photography, capturing the light, movement and human moments that make travellers stop scrolling.

Chad Kirubi

Chad Kirubi

Videographer & Editor

Pacing and retention specialist, turning raw footage into high-watch-time reels the algorithm keeps pushing for weeks.

Trevor Mwangi

Trevor Mwangi

Editor

Editor on the production team, cutting the reels and stories that keep partner properties on the feed.

Shalyne Murage

Shalyne Murage

Social Media Lead

Runs the daily engine: posting five days a week, managing stories, and turning comments and DMs into booking conversations.

Work with us

Let’s turn your property into the most-booked name in your market.

We partner with a select number of hotels, resorts, safari lodges and flagship restaurants ready to invest KES 350k+ a month in owning their demand. Book a 20-minute call to look at your numbers and see if we’re the right fit.