The backstory
We didn’t learn attention from a textbook. We built it from scratch.
Before Nios Media existed, our founder, Rajvir Soin, spent years mastering short-form video, building a personal audience of over 200k from zero.
Along the way, hotel and lodge owners kept coming to him with the same frustration. They had spent millions building the property. Guests loved it once they arrived. They had hired agencies, boosted posts and hosted influencers for free weekends. So why were the midweeks still quiet, and why did most of the bookings still come through the OTAs?
When we looked at how hotels in Kenya were being marketed, the problem was obvious. Agencies were treating five-star hospitality like a hardware shop: Canva graphics, “Book now” flyers and sterile catalogue photos of empty beds.
Nobody books a KES 40,000-a-night villa because of a flyer.
They book because a video made them feel the morning breeze off the Indian Ocean, see the pour at the bar, and picture themselves there weeks before they ever checked the price. So we took the attention-building playbook Rajvir had proven on his own audience and built it into a complete direct-booking system, made for hospitality.
Nios Media operates as RJS Studios Ltd, out of Nairobi.