A new hotel page, in front of 1.3 million people.
Gem Forest is a luxury boutique hotel in Nairobi, part of Accor's MGallery collection. A genuinely special property with real demand from international and corporate travellers, and a social presence that reflected almost none of it.
They came to us straight off a previous agency. The posting was regular, but nothing landed: barely any engagement, no conversations, and a feed that showed rooms and interiors like a catalogue.
A five-star hotel that, on the grid, read closer to a furniture showroom than a place worth flying in for. Beautiful spaces, zero feeling, and none of the experience that actually makes someone book.
We rebuilt the content around the experience, not the inventory. A video-first engine: hooks built to stop the scroll, storytelling that sells the feeling of staying there, and comment-to-DM automation that turns a view into a conversation.
Native to the feed, never corporate. Posted aggressively, then refined on the data every single month so the page got sharper as it grew.
From a near-standing start, in under three months, the page went from invisible to one of the most-seen new hotel accounts in the city.
Reach and engagement, Apr–Jun 2026, across 40 reels. Figures include paid promotion. A real client account; results vary by property and are never guaranteed. The booking story is still being written.
An account worth following.
