From invisible online to a 25% jump in F&B revenue in 90 days.
Gem Forest is a striking luxury boutique hotel in Nairobi, part of Accor’s MGallery collection. A five-star product with strong appeal for international travellers, diplomats and Nairobi’s high-end dining crowd.
The problem? Online, you wouldn’t know they existed.
A five-star hotel that looked like a furniture catalogue. Gem Forest came to us straight off a previous agency. The posting was regular, but nothing was landing.
The feed was a sterile grid of empty beds, empty chairs and empty lobby corners. No human warmth, no atmosphere, and barely any engagement. For a hotel that relies on high-margin F&B across three outlets, a luxury spa and weekend staycations, looking like a cold showroom was costing real money every week.
Selling the atmosphere, not the inventory. We threw out the catalogue approach and built a fast, video-first engine:
- Storytelling that stops the scroll. We filmed the hotel through a guest’s eyes: the pour at the bar, the steam in the spa, the energy in the restaurants, the quiet luxury of the suites.
- Comments into conversations. We didn’t just chase views. Comment-to-DM automation, backed by our team, turned “Where is this?” into menus, spa rate cards and WhatsApp enquiries.
- Refined on the data, every week. 40 reels, with watch-time and enquiry data reviewed constantly so we could double down on the angles driving table, spa and room bookings.
Within three months, Gem Forest went from an unknown page to one of the most-seen hospitality accounts in Nairobi. MGallery’s regional brand team highlighted one of our reels among the strongest examples of brand content in the region.
More importantly, the hotel’s tills moved. In management’s written figures for April to June: monthly F&B revenue up 25% across all three outlets, with covers up 10%. Monthly spa revenue up 49%, with treatments up 56%. One sponsored staycation campaign brought in over 25 WhatsApp enquiries on its own. And on our monthly call, management reported occupancy up 15% since we started, still climbing month on month.
Revenue, covers and spa figures are the hotel’s own reported data, April to June 2026, shared with us in writing. Occupancy is as reported by hotel management on our monthly call, since takeover. The page reached 1.3 million people over the same window, including paid promotion. A real client account; results vary by property and are never guaranteed.
An account worth following.
