How The Majlis became the gateway to Lamu.
The Majlis is a luxury resort on Lamu, one of Kenya's most storied island destinations. The product was world-class. The problem was that the market could not see it, and the digital presence was not built to turn attention into stays.
We took over the entire digital ecosystem in 2025: social, website, content and paid.
Lamu tourism had taken a hit, and the resort was renting demand. Every influencer they brought in created a spike, then it faded, and they were back to square one. A new spa had just launched with no engine to sell it.
The social had no strategic structure, the website was dated and didn't convert, and occupancy swung month to month.
We rebuilt the social strategy around experiential content mapped to the booking journey, not random posting. Every piece moved a guest from awareness to desire to trust.
We redesigned and rebuilt the website as a conversion tool, clarified the messaging and offers, and put paid behind only the content that had already proven itself, keeping the demand in their funnel instead of the OTAs'.
In the months after we took over, occupancy ran above the prior two years and the resort hit record booking levels in over twenty years of operation. Guests began messaging to say the content was why they booked.
"I have been following your account for about two weeks to research, and finally booked and paid today."A guest, on why they booked
Content contributed to the lift. Occupancy has many drivers, and these are real results from one engagement, not a guarantee of typical outcomes. Guest names are kept private.
A library guests want to save.
