The Majlis Resort: its highest occupancy in over 20 years, in the owner’s own words.
The Majlis is one of Lamu’s flagship luxury resorts. The property itself, the architecture, the beachfront, the service, was already world-class.
The commercial problem? The market wasn’t seeing it, and the digital presence wasn’t built to turn interest into paid stays. In 2025, Nios Media took over the entire digital ecosystem, content production, social channels, paid ads and the website, with one mandate: fill the rooms and drive direct reservations.
Renting demand one influencer at a time. Tourism in Lamu had softened, and like most coastal properties, The Majlis was stuck in a cycle of rented attention. Every influencer stay or one-off promo brought a brief spike in enquiries, and then silence.
- Occupancy swung unpredictably from month to month.
- A brand-new spa had just launched with no system to bring bookings through the door.
- The website was dated and leaked interested travellers back to the OTAs.
Building an asset the resort actually owns. We stopped the random posting and built one connected direct-booking engine:
- Video that sells the stay. Instead of static room photos, our crew filmed the feeling of arriving in Lamu: the boat transfer, morning coffee by the ocean, the new spa, the dining. Every reel was made to be saved and sent to a partner.
- A website built to take the booking. We rebuilt the site from the ground up to remove friction, make the room packages clear, and capture direct enquiries before guests defaulted to Booking.com.
- Paid behind proven content only. Rather than boosting random posts, we put ad budget behind the videos already driving saves, shares and DMs, and followed warm prospects until they booked.
In the months after we took over, occupancy ran above the previous two years. In the owner’s own words, from the resort’s own booking data, The Majlis hit its highest occupancy in over 20 years.
"I have been following your account for about two weeks to research, and finally booked and paid today."Direct message from a paying guest
Occupancy figures are the resort’s own booking data. Real results from one engagement, not a guarantee of typical outcomes. Guest names are kept private.
A library guests want to save.
